B2B Bottom-Line Growth 

At GROWTH Marketing, Simcha Kackley helps small and mid-market B2B businesses grow leveraging marketing by connecting the dots among Sales, Technology, and Marketing. 

From technology to sales enablement and lead generation and customer experience, Marketing as a function is making the shift to becoming a true revenue center for businesses, enabling the entire sales force to be more effective.  

Established in 2014.

 
AREAS OF EXPERTISE

Strategy and Insights
o  Go to Market Planning, including Product, Price, Target Buyer, Marketing, Sales, Retention
o  Group Facilitation, including Brainstormings, Research, Strategy Sessions
o  Qualitative and Quantitative Research – Methodology, Execution
o  Analytics, KPIs, including Closed-Loop Funnel Analytics (Google Analytics)
o  Branding – Strategy, Development, Architecture, Guidelines
o  Value Proposition Messaging 
o  Predictive Modeling – Best Prospect, Churn*
o  Resource Allocation and Prioritization 


Lead Generation 
o  Multi-Channel Management
o  Direct Mail
o  Email/Nurture Marketing
o  Telesales 

o  Reputation Management
o  Social Community Management (Facebook, LinkedIn, Pinterest)

o  Social Paid Advertising (Facebook, LinkedIn, Pinterest)
o  Content Marketing, including White Papers, Webinars
o  SEO/SEM (Google AdWords, Google Search Console, Kenshoo, Marin)*

o  Programmatic Display and Native Advertising (GDN)
o  Website Design*
o  Website Funnel Optimization
o  Testing and Optimization (Optimizely/Pardot/Marketo)


Technology 
o  Data Architecture
o  Automation (Marketo, Pardot, Hubspot, Silverpop, Sharpspring)
o  CRM (Salesforce, Microsoft Dynamics CRM, Hubspot CRM)


Sales Enablement 
o  MarTech Sales Enablement Tech Landscape 

o  Call and Email Tracking Technology

o  Video Email Technology

o  Real-Time Alerts

o  Daily "Best Bets" (Priority Warm Calls)

o  Lead Distribution
o  Lead Prioritization via Scoring, including Progressive Profiling
o  Workflow Efficiency (e.g. Automated Tasks)
o  Sales Toolkit, including Proposal, Testimonials, PPT, PDFs, Content, etc.

© 2014 by GROWTH Marketing, LLC

Contact (513) 604-9741